Know Your Customer – What Works and What Does Not?
If you aggregate and structure your data correctly, you can ideally build a profile for each customer. You only present the campaigns relevant to the customer, regardless in which channel they operate. This sounds fantastic and is what everyone is dreaming of right now.
To be able to utilize data in this way, your company must focus 100 per cent on the customer and how you can continually identify, advice and provide service for the customer. This requires a targeted strategy and utilization of the data generated on the relevant platforms, such as Facebook, Instagram, Trustpilot, Google Analytics, Customer Club systems etc.
Customers know what they want – they want access to your website from the store, they want to be able to exchange articles bought online in physical stores, and they want the same price in the store as online. These things make sense to the customer, and they will prefer the stores that meet these expectations. You can handle such increasing expectations from customers in different ways, and by using your data intelligently, you will find out how to perform the optimum customer experience and at the same time strengthening your business.