4) Know your customers
Do you really know who buys what? Most companies collect a wide range of data regarding their customers from both physical and online stores – for example age, gender, location etc. But do you know how to analyse the data?
By accumulating and enriching the organised and unorganised data, you can generate insight into your customer groups – insight that otherwise would not be readily available.
Furthermore, you can analyse customer behaviour such as when during the day your customers prefer to shop, how they react to marketing etc. Based on these analyses, you can adjust your marketing and design it to match your customers’ behaviour.